How Much Does Urban Decay Make A Year How Much Money Does Urban Decay Makeup Company Get Per Year
 | |
| Type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Founded | 1996 (1996) |
| Founder | Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward |
| Headquarters | Newport Beach, California United States |
| Area served | Worldwide |
| Key people |
|
| Products | Cosmetics and dazzler products |
| Parent | L'Oréal |
| Website | urbandecay.com |
Urban Decay, an American cosmetics brand headquartered in Newport Embankment, California, is a subsidiary of French cosmetics visitor L'Oréal.[i]
Current products include lip, eye, complexion and body products.[2] They are most well-known for their Naked collection, which includes twelve dissimilar eye shadow palettes. Its target market is women, although it is not limited to this range, and is besides designed to appeal to customers who wish to purchase cruelty-free makeup.[3] Its products are sold at large section stores in the Us such as Macy'south, Sephora, Ulta, Nordstrom, and from the official website,[iv] [five] too as in several other countries such every bit Mexico and Frg.[ citation needed ]
History [edit]
Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s.[six] In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner'south mansion outside London when Holmes mixed raspberry and black to form a new color. Then, they decided to form a cosmetics company, which they named Urban Disuse.[7] Launched in January 1996, it offered a line of x lipsticks and 12 nail polishes. Their color palette was inspired by the urban mural, with names such every bit Roach, Smog, Rust, Oil Slick, and Acrid Pelting.[8]
In 2000, Moet-Hennessy Louis Vuitton (a diversified luxury goods group) purchased Urban Decay.[9] In 2002, the Falic Group (owners of the Perry Ellis fragrance lines) purchased Urban Decay. In 2009, Castanea Partners (a individual equity firm) acquired Urban Decay.[ten] On 26 November 2012, 50'Oréal announced information technology would buy Urban Decay Cosmetics.[11] L'Oréal acquired the company in 2012.[12] L'Oréal paid an estimated amount of $350 million for Urban Disuse.[12]
In Spring 2015, Urban Decay expanded its social media presence with a Tumblr site, The Violet Hush-hush. Information technology features collaborations with young artists such every bit Businesswoman Von Fancy.[13]
Ambassadors [edit]
Recent celebrity ambassadors for Urban Decay include Ruddy Rose and Nicole Richie.[14] In June 2019, Urban Decay announced its new motto "Pretty Different" and named v global citizens every bit their brand ambassadors - Ezra Miller, Lizzo, Joey King, Karol Chiliad, and CL.[15] A yr afterwards they appear iii more ambassadors to promote their Naked Ultraviolet palette - Normani, G.Eastward.Grand and Camila Mendes.[xvi] In January 2021, the South Korean worldwide idol group, Monsta X was announced as the make's global ambassadors and the promotions will start in February.[17] [18]
Collections [edit]
The Naked Collection was released initially with the Naked Palette, a prepare of 12 full-size eyeshadows in neutral, matte, and metallic globe tones and an eyeshadow castor from the company'south signature synthetic brushes.[19]
The collection after expanded to include other eyeshadow palettes like Naked Basics, Naked 2,[twenty] Naked2 Basics,[21] Naked three,[22] Naked Smoky,[23] Naked Ultimate Basics,[24] Naked Estrus, Naked Heat Petite, Naked Cherry, Naked Reloaded and Naked Love.[25] A sub-collection of the original Naked collection, Naked Complexion,[26] includes other skin products like foundations, concealers, blushes, highlighters, bronzers and makeup tools to accompany them.
Urban Disuse also features collections from collaborations with celebrities similar Gwen Stefani.[27] The collaboration with Stefani is part of a larger female-empowerment initiative, The Ultraviolet Border, that Urban Decay launched in order to reach a goal of altruistic $750,000 to organizations that benefit women in 2016.[27]
In 2018 Urban Decay collaborated with dazzler influencer Kristen Leanne, an advocate for cruelty-free cosmetics, to launch the UD × Kristen Leanne collection. The collection included ii eyeshadow palettes, a unmarried eyeshadow, lipsticks and a confront palette.[28]
The company likewise released two limited edition eyeshadow palettes inspired past the live-action Disney films Alice in Wonderland and Alice Through the Looking Glass.[29]
In early 2017, Urban Decay appear its Vice liquid lipstick drove would be released.[thirty] The name of Vice became a existent concern card of this brand afterwards they introduced their lipstick palette. In their Revolution lipgloss series, tone with this name became the most popular out of the whole lineup having gained 5 out of v stars rating amongst the Amazon buyers.[31]
[edit]
Urban Decay has launched a global initiative, The Ultraviolet Edge, which stands for the empowerment of women. Urban Decay has pledged to donate 100 percent of the profits from the auction of a limited-edition Eyeshadow Primer Potion to the non-profit organizations that support women from developing countries.[32]
Urban Disuse is certified by PETA every bit cruelty-free that avoids and committed to ending brute testing. Therefore, they practice not test their products on animals nor allowing others to test on their behalf. Furthermore, Urban Decay too demands the suppliers to confirm that their products were non tested on animals.[33]
References [edit]
- ^ Daneshkhu, Scheherazade (26 Nov 2012). "L'Oréal buys Urban Decay cosmetics brand". The Fiscal Times. Retrieved 9 Dec 2014.
- ^ "Urban Decay". Retrieved ix March 2015.
- ^ "Urban Disuse - Honey to know".
- ^ "Store Locator | Urban Decay". www.urbandecay.com . Retrieved 3 November 2015.
- ^ "Urban Decay Makeup | Nordstrom". Nordstrom . Retrieved 3 Nov 2015.
- ^ "Most Us | Urban Decay". www.urbandecay.com . Retrieved eighteen September 2015.
- ^ Holmes five. Lerner, 74 Cal. App. 4th 442 (1999)
- ^ "Nigh US." Our History. N.p., n.d. Web. 26 Mar. 2014
- ^ Moulds, Josephine (26 Nov 2012). "Fifty'Oréal strikes bargain to buy Urban Decay". The Guardian. ISSN 0261-3077. Retrieved 29 August 2019.
- ^ Castanea Partners Announces Investment in Urban Decay. Reuters (2009-03-30). Retrieved on 2011-09-28
- ^ "L'Oréal: News Release: "L'Oréal signs an understanding to acquire Urban Decay"". EuroInvestor. Retrieved 26 November 2012
- ^ a b "50'Oréal buys beauty brand Urban Disuse in a deal estimated at $300 to $400 one thousand thousand". The Daily News. 26 November 2012. Retrieved 29 Baronial 2019.
- ^ "Businesswoman Von Fancy: A Piffling Inspiration". The Violet Underground. 26 February 2015. Retrieved ten March 2015.
- ^ "Nicole Richie is the latest brand ambassador for Urban Decay". Fashion Network . Retrieved 2 Baronial 2020.
- ^ "Encounter Urban Decay's Global Citizens". PR Newswire . Retrieved 2 Baronial 2020.
- ^ "Urban Decay rolls out new Naked Palette, Global Citizens". Drugstore News . Retrieved 2 August 2020.
- ^ Choi, Hee-jae (19 Jan 2021). "몬스타엑스, 글로벌 뷰티 브랜드 모델 발탁…명실상부 '대세 아이돌'". Xports News (in Korean). Retrieved nineteen January 2021 – via Naver.
- ^ Khan, Aamina (25 January 2021). "Monsta Ten Are The New Face of Urban Decay". Teen Vogue . Retrieved 25 January 2021.
- ^ "Urban Decay Naked Eyeshadow Palette". Urban Disuse . Retrieved 20 April 2016.
- ^ "Urban Decay Naked2 Eyeshadow Palette". Urban Disuse . Retrieved 20 April 2016.
- ^ "Urban Decay Naked2 Basics Eyeshadow Palette". Urban Decay . Retrieved 20 April 2016.
- ^ "Urban Decay Naked3 Eyeshadow Palette". Urban Decay . Retrieved 20 April 2016.
- ^ "Urban Disuse Naked Smoky Eyeshadow Palette". Urban Decay . Retrieved 20 April 2016.
- ^ "Urban Decay Naked Ultimate Basics". Urban Decay . Retrieved xxx September 2016.
- ^ "Naked Reloaded". Urban Decay. Urban Decay Cosmetics. Retrieved 26 March 2019.
- ^ "Free Aircraft $50+ on Naked Skin Foundation & Beauty Balm From Urban Decay". www.urbandecay.com . Retrieved 20 April 2016.
- ^ a b "The Ultraviolet Edge | Urban Decay". www.urbandecay.com . Retrieved twenty April 2016.
- ^ "Urban Decay x Kristen Leanne". Urban Disuse. Urban Decay Cosmetics. Retrieved 26 March 2019.
- ^ "Urban Disuse Alice Through the Looking Drinking glass eyeshadow Palette". Urban Decay . Retrieved thirty September 2016.
- ^ Abelman, Devon. "30 Urban Decay Liquid Lipsticks Are On Their Way". Allure . Retrieved 5 January 2017.
- ^ "Urban Decay Lipgloss Revolution Series". GlamLipstick.com. 28 Feb 2018.
- ^ "The Ultraviolet Border".
- ^ "Urban Decay and fauna testing".
External links [edit]
- Official website
Source: https://en.wikipedia.org/wiki/Urban_Decay_(cosmetics)
Posted by: randlejehing.blogspot.com
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